When you buy a vehicle and it does not matter whether it is a car or a bike, the emphasis should be on quality, safety, durability, riding experience and of course price. Compromising on any one of these parameters is not going to help you and that is why seeking good deals purely from the perspective of getting something much cheaper should be tempered or combined with sufficient information on the type of vehicle you are about to purchase. As far as a bike is concerned, considering that it is something you want to ride at high speed on all terrains and also want it to last for a long time, you should desist the temptation of looking only at the price and should look for overall features. Now as much as you would know what kind of a bike you would want to buy and may have even shortlisted one in your mind, it is only at a professional cycle store that you would not only get access to a much wider range of vehicles but also expert advice from salesmen whose only job is to sell bikes.
Let us look at some of the advantages of making your bike purchase at a professional cycle store.
a) These stores buy their merchandise only from reputed companies and subject them to their own testing procedures to ensure that they sell only high quality bikes to their customers. They have a reputation to protect and would not want to spoil it by trying to make a quick buck by selling inferior quality stuff. Remember that such professional and specialist cycle stores sell a lot of stuff through word of mouth referral by their loyal customers and they would not want to do anything that might cast a shadow over their reliability. At other shops where the emphasis is on just making a sale, the bikes are often assembled and put together by mostly unqualified personnel raising a big question mark on safety.
b) It is only at such stores that you can get the perfect comfort and best fitting bikes. You can take any number of test rides, approach the store for any follow-up changes or fine tuning and you would also be able to take advantage of the professional competence of their staff, many of whom would be BG certified. That is very important as unless you are comfortable with your bike, you would not feel like riding it. This facility is available only at such stores and not at mass merchant outlets where you would be required to compromise due to a lesser range on display and the fact that they would not have well trained staff to assist you buy the right bike.
c) You would be advised to buy the right accessories at such stores and that would help you enjoy the bike ride a lot better.
As you can see from the above mentioned reasons, it would always make sense to buy your bike at a professional cycle store.