I’ve been hoping for so long that ASSOS would set up a club to bring together cycling fans around the world so it was great news to hear that they’re doing just that. Based around an online hub where cyclists can connect, share rides and find out about pop-up events and races, the club will also allow members to access exclusive ASSOS kit and get inside news on future developments within the brand.
The Speed Club will have its own kit available, designed in partnership with LA-based tattoo artist Dan Smith and it’s so special that they’ve even kept it a secret from me.
Alongside all that fun stuff, Speed Club will also help build a sustainable future for cycling by investing in the next generation of track cyclists.
To kick things off ahead of the big launch, ASSOS have arranged a series of Speed Club rides around the world and yours truly is hosting the one in London. I would love it if you would come along to our free group ride and join me for a friendly, sociable, non-drop roll out into Surrey and Kent on December 2nd. There will be snacks, prosecco (afterwards!) and the chance to check out some super cool new, never before seen kit plus the ride will be fully supported with an ASSOS team car on hand for any quick wheel changes or bidon hand-ups.
There’s a whole lot of amazing things to come so if you’re keen on finding out more about the Speed Club, be sure to sign up so you’re up to date on launches and new developments.
ASSOS Speed Club London ride with Juliet Elliott
Date: December 2nd 2018
Time: 08.00 – 12.00
Location: ASSOS London Boutique, 18 Regents Street, St. James, London, SW1Y 4HP
Source: Biks $ Stuff